Project Overview
Goals
The purpose of the website is to position
Frank Online Marketing, and Tema Frank in particular, as one of Canada's
leading internet marketing experts, and particularly as the go-to source for
what Canadian companies are doing online.
The site is intended to generate leads for
the consulting business, for speaking contracts, and, ultimately, sales of
internet marketing-related products and a private member's area.
Target
audiences
The main target audience is small and
mid-sized Canadian companies wanting to grow their businesses by selling online
and/or promoting their businesses online. Within those companies, the likely
site users would be entrepreneurs and marketing staff in organizations with 1 –
4 marketing staff.
The secondary audience is US (or other
non-Canadian) companies wanting to sell their products into Canada. These
companies are likely to be larger than those in the primary market, and will
mainly be interested in learning about the specifics of selling to Canadians.
Look and feel
The look should be clean, professional, and
modern. Ease of use is critical.
Requirements
·
Must be a responsive WordPress design that will
work well on mobile phones and tablets as well as desktop/laptop computers.
·
Must meet W3C standards for accessibility
·
Must seamlessly incorporate the podcast episodes
·
Must encourage social media sharing, and
incorporate my Twitter feed
·
Prominent sign-up form for news and updates
·
Must work on all major browsers
·
Will ultimately need to connect with a payment
system
·
Will ultimately need to have a private members
area, accessible once they have paid to join
Content
Persistent (on every page)
social media follow icons
twitter streams
sign up for newsletter (integrated with Aweber)
Get automatic updates: blog+podcast feed, podcast only feed,
itunes, learn more about feed updates (see Internet Business Mastery site for
example), youtube channel
RSS feed
survey link (Tell me what you need)
Contact -- toll free phone number & email address
Home
Summarizes:
·
Frank Online Marketing Show (the podcast)
·
How We Help
·
What do YOU need? Questionnaire? Audit?
·
Testimonials
Includes prominent display of
phone number and contact link, social media sharing, free resource download
Online Marketing Show & blog (should these be mixed together or separated?)
-
what is it & why
-
suggest an interview subject or topics
-
current and past episodes – ability to find by
date or topic (tag) or browse by category
-
every article and podcast episode needs to have
social sharing links and comments box
-
also include “If you liked this, you might also
like...”
Must be able to pull podcast from Libsyn (where they
are hosted)
Must have a Speakpipe leave feedback button on side
Must have a space for listener comments after each show
How We Help
Each of these will
be a sub-navigational page
-
internet marketing strategy consulting
-
website usability assessments
-
business coaching/mentoring
-
Classes, seminars, workshops
-
speaking
-
products
-
free stuff – (downloads, free internet
marketing/website audit?)
Resources
-
- articles (cross-link to articles by Tema)
-
- checklists (x-link to free stuff)
-
- videos
-
- xlink to the podcast page
-
- other good sites for info
-
Media
-
cross link to About sections
-
- articles by Tema
- articles about us
- Tema Talks (x-link with how we help)
About
-
background
Testimonials
Contact
(request a proposal - prefill form? see
marketingninjas.com);
Response
To respond to this RFP, please provide the
following information:
1. Links
to at least 5 sites you have designed, along with contact information for those
clients.
2. Realistic
timeline for execution (assuming I get the content to you on time)
3. Price
4. Does
the price include photos, or do you need me to provide those?
5. Have
you ever worked with podcasts before? If so, please provide the site URLs
6. Testing
process
7. Deployment
plan (how will we import the content from the existing Frank Online Marketing
site?)
